Pony Louder Literary

Writer in residence • Literary salons • Retreats & travel

New era of reading

Reading behaviours are shifting, becoming more social. Books expose us to new ideas and ways of thinking, and people want to talk about those ideas.

Organisations are exploring the business advantage this can deliver. Fiction strengthens many of the skills people use at work. Research confirms it supports empathy and cognitive flexibility. Other studies point to changes in attention, curiosity and reflective thinking.

Literary programming can be seen as a benefit, like gym membership. It is an established way to build belonging that employees want to be part of.

As a novelist, I’d add that it’s also fun.

Bring literature into the room

Organisations are looking beyond conventional wellbeing and training programmes.

A shared read turns a room of individuals into conversation. If you’re building culture within your organisation, we can help.

Courtesy of Fora

‘We’d tried a few internal culture things before and didn’t expect a book club to be such a success. There’s no lift from our side. Pony handles the comms, so it just appears in people’s diaries’